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Direct Response Marketing - Life And Health Insurance
Direct Response Marketing - Life And Health Insurance Presented at April 1985 Spring Meeting.- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing: Products And Delivery
Non-Traditional Marketing: Products And Delivery Presented at May 1986 Spring Meeting. ... distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
and this is no exception. The four P's are the primary variables that companies control and manipulate ... products early in the life cycle so as to develop primary demand. Mature products tend to be differentiated ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance